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Discovery: Stakeholder Mapping Workshop

Definition: 

It is critical to explore and understand all relevant interrelation stakeholders who are directly and indirectly impacted by your project/product/service or initiative.

It is important to consider holistically all potential touch points of stakeholders and customers, from developers, sales, manufacturers, suppliers, distributors, retailers, users, installers, service support, marketing etc. 

When & Why: 

Often during the pre-kick-off mode during Initiation/Immersion phases you will put people at the center of your discovery and Stakeholder Mapping is no different.  

The benefit of this workshop is to collectively acknowledge and understand outside-in how systematically and impactful your product/service will be to a whole matrix of stakeholders that you would never have thought of.

This creates a greater appreciation for the total team's value and the customers' needs.