ISG Playbook
APIsGenerating AI Personas– Competitive Analysis
Reading
ReadingTime 8 mins
Personas are an integral part of the HCD UX development process to understand the idiosyncrasies and emotional state of our consumers and users to help build empathy for their challenges and lifestyle while reinforcing the very reason UX exists as a discipline.
Making Personas of your consumers and users can be a taxing yet creative exercise that can require extensive knowledge, understanding and research. In recent months, there has been a growing trend towards using AI language models like ChatGPT to generate personas quickly and easily. While AI technology can offer many benefits in UX research, what is clear Personas are only as good as the people who help create them, even then, they have the potential to be flawed and biased.
Personas are not just a collection of demographic data and personality traits; they are meant to capture the unique behaviors, motivations, and pain points of real users. Without direct input from users, personas are just assumptions and stereotypes that do not reflect the reality of user needs and expectations.
To help start your persona-generating process this article provides a short and insightful competitive insightful competitive analysis of the pros and cons of four free AI Persona generating platforms. Using a the HCD COE Enterprise Personas, theHealthcare Office Manager, as our ‘control persona’ ‘control persona’ we arelooking for help in on creating all the criteria of a persona including Personal details, Roles Role and Responsibilities, Motivations, Challenges, Opportunities and Technology Technology skills. Please reference our HCD COE Enterprise Personas. The The quick summation is that AI Personas results are not totally compelling or comprehensively informative that you fully understand the values of your users or stakeholders, however, some results are an extremely efficient turn-around to jump-start and share with your team, creating a basic framework in which to build and iterate further.
AI Persona Criteria
- Persona criteria – covers all the boxes as mentioned above to fully understand your customer/user type.
- Depth of narrative – written content is informative and meaningful to the customer/user type
- Visual appearance – helpful representation of the character of the customer/user type
- Overall Score – Accumulated scores are used as recommendations
Scoring Criteria Criteria
1- Poor | Addresses criteria in a very inadequate way. |
2- Unsatisfactory | Addresses criteria in a non-specific or unsatisfactory way |
3- Satisfactory | Addresses criteria adequately. |
4- Good | Addresses criteria in a substantial way |
5- Excellent | Addresses criteria in an outstanding way |
a) ChatGPT PlaygroundIs an alternate free platform within ChatGPT using the same user sign-in. There is no limit of word characters to the question you ask. A very self-directed initiative, relying heavily on the user's input. Note that all knowledge discontinues after 2021. | https://platform.openai.com/playground |
|---|---|
Result Example HMUser Input: Can you create a healthcare office manager persona? ChatGPT Playground response below: Name: Sheila Tierney Age: 45 Job Title: Healthcare Office Manager Work Experience: Sheila has worked in the healthcare industry for 15 years, starting out as an administrative assistant and then managing an office for a local hospital for the past 5 years. Personality: Sheila is a highly organized and efficient person. She is detail-oriented and meticulous in her work. She is a people-person who knows how to keep an office running smoothly and collaborates well with other staff members. Likes/Dislikes: Sheila loves being able to help others and make everyone's jobs easier. She also likes discovering new ways to make her job easier as well. However, she does not like when others forget to follow procedures or do not follow through on their tasks. Personal Life: Outside of work, Sheila loves to hike, camp, and explore nature. She also volunteers with her friends at various community charities. Goals: Sheila's main goal is to become a more organized and efficient office manager. She hopes to create a positive work environment so that all her staff members can feel supported. |
|
b) User PersonaThis is a free, simple and no sign-on required persona-building platform. You have to enter a maximum 25-character description. Using our Healthcare Office Manager narrative: ‘verifies patient insurance coverage, obtains preauthorization’s and referrals, schedules patient appointments, coordinates the patient intake process and provides administrative support.’ A self-generated document can then be downloaded and used fairly quickly. | https://userpersona.dev/ |
|---|---|
Result Example
|
|
c) Board of InnovationIs a free, no sign-up required AI, coined the AI toolbox for innovators it is a free, no sign-up required site with Toolbox for Innovators. The site has multiple AI tools; How Might We Statements, Brainstorm Bubby to Interview script. This site packs a lot of punch for AI tools that cover a diverse need set. Typed in Healthcare Office Manager as our control and to the AI box and was provided with two well-crafted options of personas that include a included technology in the persona makeup. | https://ai.boardofinnovation.com/ |
|---|---|
Result Examples User Input: Target audience; Healthcare Office Manager User Archetypes for Healthcare Office Managers Archetype 1: Overwhelmed Ophelia Demographic: Female, age 35-50, works at a small to medium-sized healthcare facility. Goals: Ophelia's primary goal is to keep the healthcare facility running smoothly. She wants to provide excellent care to patients and ensure that staff have the resources they need to do their jobs effectively. Challenges: Ophelia feels overwhelmed by the amount of administrative work she has to do. She struggles to keep up with paperwork, scheduling, and billing, which leads to stress and burnout. She also finds it difficult to navigate the complex regulations and requirements of the healthcare industry. Values: Ophelia values teamwork, communication, and organization. She believes that a well-run healthcare facility is essential for providing quality care to patients. Technology: Ophelia uses electronic health records (EHRs) and other healthcare software to manage patient information, scheduling, and billing. She is comfortable with technology but can become frustrated when systems don't work as expected.
Archetype 2: Strategic Simon Demographic: Male, age 40-55, works at a large healthcare organization. Goals: Simon's primary goal is to streamline operations and improve efficiency at the healthcare organization. He wants to reduce costs, increase revenue, and improve patient outcomes. Challenges: Simon faces many challenges, including resistance to change from staff, budget constraints, and regulatory compliance issues. He also struggles to balance short-term goals with long-term strategic planning. Values: Simon values data-driven decision-making, innovation, and collaboration. He believes that technology can play a key role in improving healthcare outcomes. Technology: Simon is comfortable with a wide range of technology, from EHRs and patient portals to data analytics and artificial intelligence. He is always looking for new ways to use technology to improve healthcare operations. |
|
d) HubspotProvides a multitude of tools for creative thinking, office management, and media tools for businesses alike. Hubspot’s AI Persona resource is a free, no sign-up required platform with multiple language options. As the user, you input most of the content through a series of seven multi-choice and open-text questions as listed below. This then generates a persona that you can download. The example below reflects the finished product. This platform allows for a limited variability of persona and relies heavily on your input. | https://www.hubspot.com/resources/tool https://www.hubspot.com/make-my-persona?persona=-NYyCrrZWo_WY1AawUKG |
|---|---|
User Input Questions input : Step 1/7: Create Your Avatar - Pick an image & create a name Step 2/7: Their Demographic Traits - Two slide option answers Step 3/7: Their Business - Dropdown option and slide option answers Step 4/7: Their Career - Three questions for the open text box. Step 5/7: The Characteristics of Their Job - Multiple choice and open text box. Step 6/7: How They Work - 12 tick box options and open text box. Step 7/7: Their Consumption Habits - Two open-choice questions. Result Example
|
|
| Include Page | ||||
|---|---|---|---|---|
|