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“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
-Paul Rand
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This site is under construction. More information coming soon!
Welcome to the Human-Centered Design (HCD) Space
Human-centered design (HCD) is an intentional process in which the needs, motivations, and limitations of the people using a product or service are considered. The HCD process focuses on user needs and characteristics, usability goals, environment, tasks, and workflow in the design of a product and the services that enable it, such as communications and governance.
HCD follows a series of well defined methods for analysis, design, and evaluation of hardware, software, and web interfaces. The HCD process is iterative, generally predictable, and repeatable. Research, design, and evaluation steps are built in from the first stage of each project, and they continue throughout to implementation.
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Need Help with Anything HCD Related?
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HCD Process & Methods (with examples, templates and additional resources)
Click on the links within the columns below to view the What, Why, When, and How to use each method along with any templates or additional resources within the step.
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Kick off project, define problem and scope, identify SMEs and review existing data.
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<a href="javascript:void(0);" aria-owns="initiate" aria-haspopup="true" class="aui-button aui-dropdown2-trigger aui-style-default">Methods</a></p>
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<ul class="aui-list-truncate">
<li><a href="http://example.com/">Initiate Overview</a></li>
<li><a href="http://example.com/">Analysis & Synthesis</a></li>
<li><a href="http://example.com/">Bodystorming</a></li>
<li><a href="http://example.com/">Empathy Maps</a></li>
<li><a href="http://example.com/">How Might We…?</a></li>
<li><a href="http://example.com/">Problem Statement</a></li>
<li><a href="http://example.com/">Project / Design Brief</a></li>
<li><a href="http://example.com/">Project Kickoff Meeting</a></li>
<li><a href="http://example.com/">Requirements Gathering</a></li>
<li><a href="http://example.com/">Stakeholder Interviews</a></li>
<li><a href="http://example.com/">Stakeholder Mapping</a></li>
<li><a href="http://example.com/">Storyboard</a></li>
<li><a href="http://example.com/">User Stories</a></li>
</ul>
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Observe and document where your users' problems exist via interviews and immersion.
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<a href="javascript:void(0);" aria-owns="immerse" aria-haspopup="true" class="aui-button aui-dropdown2-trigger aui-style-default">Methods</a></p>
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<ul class="aui-list-truncate">
<li><a href="http://example.com/">Immerse Overview</a></li>
<li><a href="http://example.com/">Contextual Inquiry</a></li>
<li><a href="http://example.com/">Customer Journey Maps</a></li>
<li><a href="http://example.com/">Design Studios</a></li>
<li><a href="http://example.com/">Desirability Testing</a></li>
<li><a href="http://example.com/">Diary Studies</a></li>
<li><a href="http://example.com/">Empathy Map</a></li>
<li><a href="http://example.com/">Ethnographic Research</a></li>
<li><a href="http://example.com/">Focus Groups</a></li>
<li><a href="http://example.com/">Interviews</a></li>
<li><a href="http://example.com/">Participatory Design</a></li>
<li><a href="http://example.com/">Personas</a></li>
</ul>
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<a href="javascript:void(0);" aria-owns="synthesize" aria-haspopup="true" class="aui-button aui-dropdown2-trigger aui-style-default">Methods</a></p>
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<ul class="aui-list-truncate">
<li><a href="http://example.com/">Synthesize Overview</a></li>
<li><a href="http://example.com/">Affinity Diagramming</a></li>
<li><a href="http://example.com/">Card Sorting</a></li>
<li><a href="http://example.com/">Comparative Analysis</a></li>
<li><a href="http://example.com/">Content Audit</a></li>
<li><a href="http://example.com/">Data Visualization</a></li>
<li><a href="http://example.com/">Empathy Map</a></li>
<li><a href="http://example.com/">Journey Mapping</a></li>
<li><a href="http://example.com/">Mental Modeling</a></li>
<li><a href="http://example.com/">Mind-mapping</a></li>
<li><a href="http://example.com/">Proto Personas</a></li>
<li><a href="http://example.com/">Top Task Analysis</a></li>
<li><a href="http://example.com/">User Stories</a></li>
</ul>
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<a href="javascript:void(0);" aria-owns="ideate" aria-haspopup="true" class="aui-button aui-dropdown2-trigger aui-style-default">Methods</a></p>
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<li><a href="http://example.com/">Ideate Overview</a></li>
<li><a href="http://example.com/">Brainstorming</a></li>
<li><a href="http://example.com/">Brain-Writing</a></li>
<li><a href="http://example.com/">Collaborative Sketching</a></li>
<li><a href="http://example.com/">Design a Superhero</a></li>
<li><a href="http://example.com/">Forced Connections</a></li>
<li><a href="http://example.com/">Empathy Map</a></li>
<li><a href="http://example.com/">Journey Mapping</a></li>
<li><a href="http://example.com/">Mental Modeling</a></li>
<li><a href="http://example.com/">Mind-mapping</a></li>
<li><a href="http://example.com/">Proto Personas</a></li>
<li><a href="http://example.com/">Top Task Analysis</a></li>
<li><a href="http://example.com/">User Stories</a></li>
</ul>
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Create storyboards or low-fidelity solutions to elicit feedback; refine and iterate.
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<ul class="aui-list-truncate">
<li><a href="http://example.com/">Prototype Overview</a></li>
<li><a href="http://example.com/">Cognitive Walkthrough</a></li>
<li><a href="http://example.com/">Interactive Prototype</a></li>
<li><a href="http://example.com/">Paper Prototype</a></li>
<li><a href="http://example.com/">Product Prototype</a></li>
<li><a href="http://example.com/">Role Playing</a></li>
<li><a href="http://example.com/">Service Prototype</a></li>
<li><a href="http://example.com/">Sketch</a></li>
<li><a href="http://example.com/">Storyboarding</a></li>
<li><a href="http://example.com/">Tree Testing</a></li>
<li><a href="http://example.com/">Usability Testing</a></li>
<li><a href="http://example.com/">Wireframing</a></li>
<li><a href="http://example.com/">Wizard of Oz Prototype</a></li>
</ul>
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Pilot a solution; track metrics, manage and communicate change, and improve for roll-out.
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<li><a href="http://example.com/">Beta Version</a></li>
<li><a href="http://example.com/">Change Management</a></li>
<li><a href="http://example.com/">Feedback Loop</a></li>
<li><a href="http://example.com/">Performance Testing</a></li>
<li><a href="http://example.com/">Phased Rollout</a></li>
<li><a href="http://example.com/">Quality Metrics</a></li>
<li><a href="http://example.com/">Sunsetting</a></li>
<li><a href="http://example.com/">User Acceptance Testing</a></li>
</ul>
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Examples and templates used in the Human-Centered Design process.
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The HCD Center of Excellence is helping CCSQ to achieve a new future where:
CMS is a champion of fulfilling the charge ofOMB Circular A-11 Section 280(i.e., “Managing Customer Experience and Service Delivery”)
CCSQ fully idealize their UX maturity goals and design thinking permeates all aspects of the organization.
Process is in place to track the quality of user experience throughout design projects and across releases.
Find ways to measure the ROI of UX and how it is maps to the organization's mission. (Cost Reduction, Cost Savings, Modernization.)
Design thinking is applied in the broadest perspective possible to drive consistent customer experience.
UX processes are connected and integrated with other organization processes that enable individuals to work together to create the user experience of the product(s) and service(s)