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Section
HCD 102 -

Personas: Gain Empathy for Improved Ideation and Implementation for CCSQ

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Overview

Understanding your customers is foundational to human-centered design (HCD). How do you create a shared understanding of your customers across a team and leverage customer research? Personas, a fictitious yet realistic representation of your target customers, can help you do just that.

Learning Objectives

During this online training, attendees will learn the benefits of using personas to drive creativity in their roles at CMS or the QNet Community. They will finish the course with the skills needed to use personas to develop empathy for their customers and power ideation for product features and customer experience improvements.

Details

  • Duration: 4 hours  

  • Level: Beginner

  • Prerequisites: Recommend completion of Foundational Learning Path (FLP) courses HCD 101 Introduction to HCD and LACE Agility Foundations

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  • Companion Courses: Consider HCD 104 Customer Empathy Through Journey Mapping
  • Attendee types:All CMS development teams, leaders, SMEs, policy staff, management supporting CMS policy, business, products and services

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  • Class type:Remote w/ interactive and collaborative exercises.Objectives: After completing the training, the learner will understand what a persona is and why we use them, experience the creative process using personas for empathy and collaborative ideation, and understand practical application of personas in product and service development.
Upcoming Sessions:

 Contact us at HCD@cms.hhs.gov for questions about the training.

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Who Will Benefit?

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Achieve Your Certification

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Certificate for HCD 102

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To earn a Certificate of Completion from CCSQ’s Human-Centered Design Center of Excellence, participants must complete the full duration of the training course and you will receive a dated and verified Electronic Certificate (PDF). Certificates are sent to your email within two weeks of completion. Time spent learning contributes to your continued education/training tracker and enhancesyour proficiency in Human-Centered Design. Upon completion of your certificate, showcase it on your resume and LinkedIn profile to demonstrate your expertise. 

Duration of learning: 4 hours / 240mins 

Earn your CCSQ HCD certification today and register for upcoming training courses.

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<iframe width="478" height="250" src="https://www.youtube.com/embed/i7KmLFYhW4g" title="Persona Training Recap" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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Related Courses

• HCD 102

• HCD 103
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