Measuring and improving the user experience of your product or service requires a plan and an understanding of who your users are. Whether your goal is to introduce guidance and processes for measuring user experience, or trying to scale UX in your organization, a well-devised plan will improve your chances of success. In addition, it can play a critical role in convincing stakeholders to invest in UX and make it an essential part of your product development process.
Key Areas to Consider When Creating a User Experience Measurement Plan
- Create a Communication Process
- UX Key Performance Indicators (KPIs)
- Benchmarking Results
- Continuous Improvement
- UX Measurement Plan Summary