Page tree

Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

HCD Playbook MVP - Placeholder

Panel
borderWidth0



Panel
borderWidth0


Tabs Container
directionvertical


Tabs Page
titleWelcome

Welcome

Introducing the HCD Playbook for digital innovation at CCSQ, a valuable resource tailored to stakeholders at the Centers for Medicare and Medicaid Services (CMS) Center for Clinical Standards and Quality (CCSQ). This playbook offers a comprehensive guide to applying human-centered design principles in public healthcare, aligning with key principles for innovation. This playbook offers guidance on essential topics that are pivotal to fostering a thriving community and achieving success in customer research at CCSQ.

Within this playbook, stakeholders will find practical guidance and tools that empower them to embrace customer-centered approaches.


Tabs Page
titleCMS Design System

CMS Design System

Panel
borderWidth0

Background

The Centers for Medicare & Medicaid Services (CMS) wants all teams working on digital projects to build consistent, responsive, and accessible experiences. According to Scott Weber, Managing Staff Designer for the CMS Design System,

“A design system is a collection of reusable components both in design and in code, guided by clear documentation and standards, that can be assembled together to build web experiences and can be easily updated within products.”

Scott argues that CMS’ design system is important because it:

  • Allows designers and developers to create quickly and at scale.
  • Allows product teams to focus on larger, more complex problems.
  • It creates a unified language within and between cross-functional teams and products.
  • It creates visual consistency across products, departments, and experiences.
  • It can serve as a tool and reference for junior-level product team members.

Further, in a government setting like CMS governed by many isolated contracts, adherence to a design system can increase public trust while reducing taxpayer resource costs.

Getting Started

We encourage you to review the the CMS Design System resources for developers and designers and consider watching an overview presentation from Scott at our May 2022 Community of Practice event. If you need help sharing this resource with your teams or determining best practices for leveraging and contributing to the design system, please reach out to us.

Additional Resources

For more information on the CMS Design System, click here to visit our CMS Design System page.



Tabs Page
titleCSAT Surveys

Customer Satisfaction Surveys

Panel
borderWidth0

Background 

Customer satisfaction research allows an organization to gather feedback from its customers about how well it is delivering its products and services and how it might improve delivery. We often prioritize research methods that answer specific and immediate questions for our projects at hand. How much time do users spend on a critical task? Do customers understand our instructions? Though, questions that yield insights for the totality of the customer experience (CX), such as customer satisfaction questions, help us to strategically inform project planning and prioritization across the enterprise. 

While customer satisfaction as an idea is a general one, a customer satisfaction survey is more defined and refers to a particular type of customer feedback survey. CSAT surveys allow customers to assess and provide feedback, both quantitative and qualitative, on customer service and product quality. 

These surveys are an ‘always on’ method of continuous data collection that allow us to measure aspects of the CX. These surveys typically provide insights related to: 

  • Overall customer satisfaction 
  • Ease of use 
  • Efficiency 
  • Open-ended, qualitative feedback 

Most commonly, CSAT surveys are delivered to customers via email or in the context of a user interface, with a site intercept survey tool/form. The latter has many benefits, most importantly that customers can answer questions while immersed in the experience when it is most fresh in their minds. 

Measuring the CX with a CSAT survey is an excellent step toward continuous improvement, but it’s what we do with the insights to drive and improve the experience that really counts. For this reason, it’s crucial to have a process in place for making sense of data, especially open-ended, qualitative feedback. 

We're Here to Help!

The HCD Center of Excellence is here to support you as you participate in the CCSQ-wide goal of increasing customer satisfaction research. We can partner with you through key tasks, such as: 

  • Establish and test a site intercept survey tool
  • Determine questions for satisfaction, ease of use, and efficiency
  • Define a statistically relevant sample for continuous data collection
  • Resolve PRA coverage and Information Collection Request (ICR) for site intercept survey
  • Complete and submit Third Party Website and Applications (TPWA) form for the site intercept tool
  • Determine approach for survey display 
  • Establish a plan for leveraging ongoing customer data

 Use the buttons below to email us or submit a project intake through Confluence and our team will follow up with you shortly.

Additional Resources

For more information, resources and case studies, click here to visit our Measuring Customer Satisfaction Initiative page.



Tabs Page
titleHeuristic Evaluations

Heuristic Evaluation

Panel
borderWidth0

Background

Heuristic evaluation is a methodical and systematic inspection of your digital interface or product, where our experienced team of evaluators assesses its usability against a set of recognized usability principles, known as heuristics. These heuristics are industry-accepted guidelines that have been proven to enhance user satisfaction and overall usability. At our core, we believe that good design is intuitive, efficient, and delightful.

A heuristic evaluation is a rigorous assessment of a digital product's usability based on a set of predefined principles or heuristics. It involves a systematic examination of the interface, interaction patterns, and overall user experience. The evaluation aims to uncover usability issues, such as confusing navigation, unclear labeling, or inconsistent feedback, that may hinder users' ability to accomplish their tasks efficiently. By conducting a heuristic evaluation, businesses can gain valuable insights into the strengths and weaknesses of their product, allowing them to make informed design decisions and improve user satisfaction.

How We Work

At our core, we believe that good design is intuitive, efficient, and delightful. Conducting heuristic evaluations can save businesses time and resources in the long run. By proactively identifying usability issues early in the design process, companies can avoid costly and time-consuming redesigns or redevelopments later on. Addressing usability concerns at an early stage not only improves the user experience but also minimizes the need for extensive user testing or costly customer support efforts in the future.

If you'd like to partner with our team to complete a heuristic evaluation, here's what you can expect from the process:

Initial Consultation:
We begin by understanding your specific goals, target audience, and the unique challenges you face. This initial consultation allows us to tailor our evaluation process to your specific requirements.

Evaluation Planning:
Our team of experts carefully designs a customized evaluation plan based on the unique characteristics of your product. We consider various factors, such as your industry, target audience, and usability objectives to ensure the evaluation aligns with your goals.

Heuristic Evaluation:
Our evaluators conduct a thorough inspection of your product, employing the established heuristics as a framework. They identify usability issues, areas for improvement, and provide actionable recommendations to enhance the overall user experience.

Detailed Report:
Following the evaluation, we compile a comprehensive report that outlines the findings, highlights the identified usability issues, and provides prioritized recommendations. Our report is designed to be clear, concise, and actionable, enabling you to implement changes effectively.

Consultation and Support:
We believe in establishing a partnership with our clients. Our team is available to provide further guidance and clarification on the evaluation findings. We support you throughout the implementation phase and help you track the improvements made to ensure optimum results.

We're Here to Help!

To engage with our team for a heuristic evaluation of a digital product, please use the buttons below to email us or complete a request support form.

      

Include Page
Intake
Intake



Tabs Page
titleMaturity Model

Maturity Model

Panel
borderWidth0

...

Background

The

...

borderWidth0
HTML
<iframe width="512" height="288" src="https://www.youtube.com/embed/LWGCxTvEaHg?list=PLOQJj-pXD3eXJI00xGFoUQs2nCemCkmB4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

...

borderWidth0

METHODS

Content by Label
showLabelsfalse
showSpacefalse
sorttitle
excerptTypesimple
cqllabel = "hcd-process-prototype" and space = currentSpace()

...

borderWidth0

LEARNING VIDEOS

...

width150px
HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/v8JJrDvQDF4" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

User Testing: Why & How

Expand
titleDetails

There is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Test with representative customers using realistic task, then be amazed by what you observe. (Jakob Nielsen, NNgroup |5/25/2018)

...

width8px

...

width150px
HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/RhgUirqki50" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Usability Testing w. 5 Users: Design Process  | Jakob Nielsen

Expand
titleDetails

Formative usability testing is best done with a small number of study participants, so that you have time and budget to test more design iterations of the user interface.

...

width8px

...

width150px
HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/bNh54LNUtv8" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

How to Create a UX Storyboard

Expand
titleDetails

This clip provided by NN/g, describes how storyboards fit within the UX design process, and the steps needed to make a successful storyboard to visualize a workflow, customer journey, or user story. (Nielsen Norman Group(NN/g) | 8/19/16)

...

width8px

...

width150px
HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/aDqbMOI13o4" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Low fidelity prototype testing of the Youtube website

Expand
titleDetails

The paper based prototype was created to test the initial concept and improved interface. Solutions were developed using a range of UX methodologies and techniques. (UX Playground | Jun 11, 2015)

...

titleParticipant Database

Participant Database

Panel
borderWidth0

IMPLEMENT

You're not done just yet! Continue to iterate, refine and enhance based on user feedback and metrics. The last phase of the HCD process is intended to develop a solution, track metrics, manage and communicate change, and improve roll-out.

...

borderWidth0
HTML
<iframe width="512" height="288" src="https://www.youtube.com/embed/VIllrc1eUCs?list=PLOQJj-pXD3eXJI00xGFoUQs2nCemCkmB4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
Panel
borderWidth0

METHODS

Content by Label
showLabelsfalse
showSpacefalse
sorttitle
excerptTypesimple
cqllabel = "hcd-process-implement" and space = currentSpace()

...

borderWidth0

LEARNING VIDEOS

...

width200px
HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/zQcoEsX5Vjw" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

The New Change Management

Expand
titleDetails

Illustrations animated from Dick Axelrod's new book - Terms of Engagement. Chapter 2: The New Change Management

Joe Lafferty | 9/19/2010

...

width8px

...

width200px

HCD Center of Excellence developed an HCD Maturity Model, a powerful tool designed to help you assess your organization's level of maturity in implementing human-centered design principles. By understanding where you currently stand, you can chart a clear path towards continuous improvement, innovation, and customer-centricity. Our HCD Maturity Model is a comprehensive framework that evaluates your organization's adoption of human-centered design practices across key dimensions. It encompasses areas such as scope, strategy, research, design, staffing, and measurement. By assessing your maturity level in each dimension, you gain valuable insights into your organization's strengths and areas for development.

Why Gauge Your HCD Maturity?

Gauging your HCD maturity level offers several benefits:

Clear Assessment: The HCD Maturity Model provides a structured approach to assess your organization's current state. It helps you gain a holistic understanding of your strengths and areas that require further focus, enabling you to prioritize and allocate resources effectively.

Roadmap for Growth: Once you identify your current level of maturity, you can create a roadmap to enhance your HCD practices systematically. The model acts as a guide, pointing you towards specific areas where you can invest in building capabilities and driving cultural change.

Benchmarking and Collaboration: Understanding where you stand in relation to industry standards and peers allows you to benchmark your progress. It also opens doors for collaboration, knowledge-sharing, and learning from organizations that have successfully advanced their HCD maturity.

Enhanced User-Centricity: By embarking on a journey to improve your HCD maturity, you elevate the quality of your user experiences. Embracing human-centered design principles results in products and services that truly meet the needs of your customers, fostering loyalty, and driving business growth.

We're Here to Help!

To learn more about our HCD Maturity Model and how it can benefit your organization, visit our dedicated page click here. There, you will find detailed information about the dimensions and levels of maturity, as well as a case study showcasing how we're partnered with ISG to assess HCD maturity.



Tabs Page
titleParticipant Database

Participant Database

Panel
borderWidth0

Background

The HCD Participant Database is a centralized repository of individuals who have opted in through the CMS Service Center's funnel to participate in HCD research. It serves as a valuable tool for teams seeking participants for user research, usability testing, co-creation sessions, and other HCD activities. By organizing participants based on program type, it helps teams to identify and engage with the right individuals for their specific needs.

We're Here to Help!

To gain access to the HCD Participant Database, please use the buttons below to email us or complete a request support form.

      

Include Page
Intake
Intake

HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/Nf4wHQeMioc" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

How to Measure Usability & UX

Expand
titleDetails
This webinar will explain the advantages of the 3 most recognized methods for measuring Usability & User Experience of a product or service: SUS (System Usability Scale), Supr -- Q and UX Score. (UserZoom, 3/14/14)This webinar will explain the advantages of the 3 most recognized methods for measuring Usability & User Experience of a product or service: SUS (System Usability Scale), Supr -- Q and UX Score. (UserZoom, 3/14/14)

...

width8px

...

width200px
HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/u_gMHVmuzWM" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Statistical Significance in UX

...

titleDetails

...




Tabs Page
titlePersonas

Personas

Panel
borderWidth0

IMPLEMENT

You're not done just yet! Continue to iterate, refine and enhance based on user feedback and metrics. The last phase of the HCD process is intended to develop a solution, track metrics, manage and communicate change, and improve roll-out.


Panel
borderWidth0


HTML
<iframe width="512" height="288" src="https://www.youtube.com/embed/VIllrc1eUCs?list=PLOQJj-pXD3eXJI00xGFoUQs2nCemCkmB4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>



Panel
borderWidth0

METHODS

Content by Label
showLabelsfalse
showSpacefalse
sorttitle
excerptTypesimple
cqllabel = "hcd-process-implement" and space = currentSpace()


Panel
borderWidth0

LEARNING VIDEOS

Column
width200px


HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/zQcoEsX5Vjw" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

The New Change Management

Expand
titleDetails

Illustrations animated from Dick Axelrod's new book - Terms of Engagement. Chapter 2: The New Change Management

Joe Lafferty | 9/19/2010



Column
width8px



Column
width200px


HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/Nf4wHQeMioc" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

How to Measure Usability & UX

Expand
titleDetails
This webinar will explain the advantages of the 3 most recognized methods for measuring Usability & User Experience of a product or service: SUS (System Usability Scale), Supr -- Q and UX Score. (UserZoom, 3/14/14)This webinar will explain the advantages of the 3 most recognized methods for measuring Usability & User Experience of a product or service: SUS (System Usability Scale), Supr -- Q and UX Score. (UserZoom, 3/14/14)



Column
width8px



Column
width200px


HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/u_gMHVmuzWM" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Statistical Significance in UX

Expand
titleDetails

(NNgroup | 2/15/2019)






Tabs Page
titlePII

Personally Identifiable Information

Panel
borderWidth0

IMPLEMENT

You're not done just yet! Continue to iterate, refine and enhance based on user feedback and metrics. The last phase of the HCD process is intended to develop a solution, track metrics, manage and communicate change, and improve roll-out.


Panel
borderWidth0


HTML
<iframe width="512" height="288" src="https://www.youtube.com/embed/VIllrc1eUCs?list=PLOQJj-pXD3eXJI00xGFoUQs2nCemCkmB4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>



Panel
borderWidth0

METHODS

Content by Label
showLabelsfalse
showSpacefalse
sorttitle
excerptTypesimple
cqllabel = "hcd-process-implement" and space = currentSpace()


Panel
borderWidth0

LEARNING VIDEOS

Column
width200px


HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/zQcoEsX5Vjw" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

The New Change Management

Expand
titleDetails

Illustrations animated from Dick Axelrod's new book - Terms of Engagement. Chapter 2: The New Change Management

Joe Lafferty | 9/19/2010



Column
width8px



Column
width200px


HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/Nf4wHQeMioc" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

How to Measure Usability & UX

Expand
titleDetails
This webinar will explain the advantages of the 3 most recognized methods for measuring Usability & User Experience of a product or service: SUS (System Usability Scale), Supr -- Q and UX Score. (UserZoom, 3/14/14)This webinar will explain the advantages of the 3 most recognized methods for measuring Usability & User Experience of a product or service: SUS (System Usability Scale), Supr -- Q and UX Score. (UserZoom, 3/14/14)



Column
width8px



Column
width200px


HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/u_gMHVmuzWM" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Statistical Significance in UX

Expand
titleDetails

(NNgroup | 2/15/2019)






Tabs Page
titlePRA

Paperwork Reduction Act

Panel
borderWidth0

IMPLEMENT

You're not done just yet! Continue to iterate, refine and enhance based on user feedback and metrics. The last phase of the HCD process is intended to develop a solution, track metrics, manage and communicate change, and improve roll-out.


Panel
borderWidth0


HTML
<iframe width="512" height="288" src="https://www.youtube.com/embed/VIllrc1eUCs?list=PLOQJj-pXD3eXJI00xGFoUQs2nCemCkmB4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>



Panel
borderWidth0

METHODS

Content by Label
showLabelsfalse
showSpacefalse
sorttitle
excerptTypesimple
cqllabel = "hcd-process-implement" and space = currentSpace()


Panel
borderWidth0

LEARNING VIDEOS

Column
width200px


HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/zQcoEsX5Vjw" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

The New Change Management

Expand
titleDetails

Illustrations animated from Dick Axelrod's new book - Terms of Engagement. Chapter 2: The New Change Management

Joe Lafferty | 9/19/2010



Column
width8px



Column
width200px


HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/Nf4wHQeMioc" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

How to Measure Usability & UX

Expand
titleDetails
This webinar will explain the advantages of the 3 most recognized methods for measuring Usability & User Experience of a product or service: SUS (System Usability Scale), Supr -- Q and UX Score. (UserZoom, 3/14/14)This webinar will explain the advantages of the 3 most recognized methods for measuring Usability & User Experience of a product or service: SUS (System Usability Scale), Supr -- Q and UX Score. (UserZoom, 3/14/14)



Column
width8px



Column
width200px


HTML
<iframe width="100%" height="250" src="https://www.youtube.com/embed/u_gMHVmuzWM" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Statistical Significance in UX

Expand
titleDetails

(NNgroup | 2/15/2019)