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Empathy: Empathy Map Workshop
Definition:
The goal of an empathy map workshop is to help teams or stakeholders understand and prioritize user needs before designing a solution. Empathy workshops are used to:
- Understand who the relevant customers or users are
- Gain clarity and consensus on user needs, motivations, and behaviors
- Build empathy for users
When & Why:
Some common opportunities for empathy workshops across a high-level design process are:
- As soon as the project kicks off, so that you can share existing user insights with stakeholders, priming them to adopt a user-centric mindset from the beginning
- After new research has been conducted, so you can share results in order to shape a new potential design direction for the project
Empathy workshops typically occur at the beginning of a project or after some user research has been completed in order to:
- Shift stakeholder perspectives from a features-first mindset to a user-first mindset,
- Prime stakeholders with a user-centric attitude as the project gains momentum
- Share compelling user-research insights that may influence future design directions
Source: NNG
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HCD@cms.hhs.gov to schedule a Team Priorities Workshop. Contact us at*HCD CoE workshops are offered by request only. |