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Thanks to all of the 2022 attendees and speakers. View the session materials now.

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Schedule


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With an exciting line-up of engaging speakers and diverse topics about systems that provide healthcare in all its many forms, you will not want to miss anything! Do you have a busy day, or an upcoming deadline? We get it. That is why the Zoom event is an open-house format with sessions throughout the day and breaks in between sessions.

Session recordings and presentation slides are posted below for all of the sessions in case you were not able to attend a session, or would like to watch it again. Note: speaker presentation slides are provided as an Adobe Acrobat PDF document and not yet 508 compliant.  

Feel free to listen to ourhealth-themed playlist while you read through the presentations.



Section

8:30 - 8:45 | Welcome from CMS

Presenter: Brandy Barnette


Section

Anchor
Session2
Session2

 

8:45 - 9:30 |


Keynote Presentation:

Uncovering the Emotional Journey for the Ideal Patient Experience  

A User-Driven Perspective on the Healthcare Experience

Presenter: Marty Gage  

Keynote Presentation 

Carol J. Smith from Carnegie Mellon University will explore trust and how UX practitioners can define and measure it

Join us to learn how patients define the ideal healthcare experience, and how to focus on a user-driven definition of healthcare usability.  

Areas of interest: process, research, user experience

Session Materials:

Recording - November 8, 2022

Zoom Transcript

Slides: WUD2022_Gage.pdf


Expand
titleMore About This Session

Trust is complex, transient, and personal. Context, knowledge, awareness, privacy, respect, and other fluid considerations affect trust. How can we examine this complexity in a way that supports the work of making digital experiences? What research supports this work and how can we use practices of responsible development to make systems that earn appropriate levels of trust? What is an appropriate level of trust for complex systems? This talk will examine trust and how UX practitioners can define and measure it. 

Attendees will: 

  • Understand trust and methods to explore it in their context, 
  • Explore a framework to consider transitions in trust over the course of an experience, and 
  • Have techniques to support appropriate trust in design. 
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Contact 

If you want to learn more about the HCD CoE, please contact us today.

For the QualityNet Community:

Visit our HCD Confluence Site  -or-
our QualityNet Slack channels #hcd-share,#hcd-wud

For all other visitors, please feel free to email us at: HCD@cms.hhs.gov 

Section

9:30 - 9:45 | Break

Section AnchorSession3Session39:45 - 10:15 |

Whenever we conduct user research in health care, the same pain points consistently emerge. The experience tends to be overwhelming, confusing, frustrating, and stressful. This is because it’s hard to understand, and the process of getting care is often inefficient — health care has usability issues. 

Ideally, people want to feel in control. They desire health care that is straightforward and easy to understand, and want this care to be delivered through a convenient process. 

This presentation will share learnings of how patients define the ideal health care experience and focus on a user-driven definition of health care usability.  

Attendees will learn how: 

  • Patients define the ideal health care experience, and
  • To focus on a user-driven definition of health care usability.



Section

Anchor
Session3
Session3

(S)hameful, (D)epressed, (H)opeless – Did someone just say SDH?

Presenters: Cupid Chan 

Presentation 

Join us to

learn from the Customer-Focused Research Group who will share an overview of their work across CMS and how it informs policymaking

learn how a Human-Centered Design (HCD)  approach can help Health Equity and Social Determinant of Health (SDH) based on a National Institutes of Health (NIH) Small Business Innovation Research (SBIR) awarded project. 

Areas of interest: government, leadership, policy

and strategy

, strategy

Session Materials:

Recording - November 8, 2022

Zoom Transcript

Slides: WUD2022_Chan.pdf


Expand
titleMore About This Session

In 2022, Advance Equity

is

became the

first pillar

first pillar of the Centers for Medicare & Medicaid Services (CMS) Strategic Plan. This strategy aims to advance

health equity

health equity by addressing the health disparities that underlie our health system. This is accomplished through stakeholder engagement

and by building this

and incorporating the Advance Equity pillar into the core functions of CMS.

It also

SDH  is one of the key aspects that aligns with

the Biden

the Biden-Harris Administration’s commitment in this area

and Social Determinant of Health (SDH) is one of the key aspects. 
 But the fact is SDH is not something new. A strong

. A strong body of evidence demonstrates that addressing SDH

within healthcare systems

within health care systems advances outcomes such as cancer treatment adherence. To achieve

that

this, we need to collect SDH data

but unfortunately

, however,

 the traditional way to tackle SDH does not work well

the traditional approach is not the most effective. This session

is to

will share how

a Human-Centered Design approach

an HCD approach can help Health Equity and SDH based on an NIH SBIR

Awarded

awarded project. 

 Attendees will learn:

  • What SDH is
and how it impacts healthcare,The drawback of using the traditional approach to tackle SDH
  • , and
  • How a Human-Centered Design
can change the paradigm, What is the result of the pilot testing using the new approach
  • How it affects the CMS community in handling Health Equity 
  • Section10:15 - 10:30 | Break
    • approach can improve both Health Equity and SDH. 



    Section
    Anchor
    Session4
    Session4
    10:30 - 11:00 |

    An Ounce of Prevention: How Predictable Disasters Redefine Quality Healthcare

    Presenter:

     Sara Ansari and   

    andKristine Nixon

    Case Study 

    This case study will

    show how we created the repository, integrated personas and intend for the repository to be an integral part of the growth of our HQR system and program

    overview how predictable disasters redefine quality health care and how Medicare can reimagine services and models to better serve their population.    

    Areas of interest: government, research, strategy

    Session Materials:

    Recording - November 8, 2022

    Zoom Transcript

    Slides: WUD2022_Goodman_Nixon.pdf


    Expand
    titleMore About This Session

    Belief in the value of qualitative user research and personas is a core principle of human-centered design (HCD) --but how often are research insights and personas used across all the disciplines that are supposed to be collaborating to create software? How often are they created and then shelved, never to be seen again by anyone outside the HCD team? Research participants trust us to make the most of their contributions to the design and development of our systems. And our user community trusts us to do the best we can to design a usable system for them. 

    In the Hospital Quality Reporting Program (HQR), the HCD team has developed a research repository using Jira and Confluence accessible to many of our stakeholders, partners, and team members of the Application Development Organization (ADO). This case study will show how we created the repository, integrated personas and intend for the repository to be an integral part of the growth of our HQR system and program.    

    Attendees will learn: 

    • How to create a research repository with tools that are accessible to many CCSQ programs, 
    • About a governance model for the repository, and 
    • How to integrate research insights into system documentation and SAFe practices. 

    Disasters such as wildfires and heat waves have well-understood health consequences. Historically, the U.S. has defined “quality care” during and after disasters as fast response. However, climate changes are turning previously uncommon events, such as massive wildfires, into annual tragedies.  

    Attendees will learn: 

    • The immediate and residual impacts of natural disasters caused by climate change on communities and healthcare systems,
    • What providers and health networks do when wildfire season joins flu season as a routine hazard for people with asthma and/or diabetes, and
    • How Medicare can reimagine the services and models they provide to better serve their population.
    Section11:00 - 11:15 | Break




    Section
    Anchor
    Session5
    Session5
    11:15 - 11:45 |

    Morning Plenary Session: Lessons from the

    ER

    Medical World: Osteopathic Medicine

    , Empathy,

    and Human-Centered Design

    Presenter

    Presenters:

     

    Tyler Cymet, D.O. and Francisco Ward, D.O.

    Morning Plenary Session 

    Cupid Chan with Pistevo Decision will explore trust, ethics, and integrity as he reviews trends and challenges with Artificial Intelligence (AI) and the latest in Federated Learning.  

    Tyler Cymet, D.O, and Francisco Ward, D.O. will explore the connection between the body and the creation of tools that make life easier and more comfortable for the community. 

    Areas of interest: product, research, technology 

    Session Materials:

    Recording - November 8, 2022

    Zoom Transcript

    Slides: WUD2022_Cymet_Ward.pdf

    Areas of interest: 


    Expand
    titleMore About This Session

    Even though AI has advanced a lot in the past six years, the legacy AI approach has a problem: data must be consolidated in one location for the machine learning model to be trained. That means data are exposed, and the data owners lose their data privacy. Even worse, unlike tangible objects, the data exposed can be replicated to potentially hundreds and thousands of times with just a click of a mouse. That makes recovery almost impossible, and hence people now treat data privacy more seriously.  

    The result is insufficient data, which creates another dilemma of hindering the growth and maturity of many AI models as they rely on data. Where should data owners draw the line to determine what they can and cannot trust? In insecurity discipline, there is a methodology called Zero-Trust. Can this be used in AI so that we trust nobody to hold our data but can still help advance AI? 

    There is a new branch of AI called Federated Learning. The concept includes data consolidation to train the model, and the model is pushed out to where the data is located for training. The individual result will then be sent back for aggregation to form the final useful model. Sounds very promising, right? But can this be THE solution to solve the trust issue?  

    Attendees will: 

    • Understand the risk and opportunities of this technology and see In What We Trust, 
    • Learn the latest trends in AI – Federated Learning, and how this technology can provide an AI model integrity, and 
    • Understand the latest trends and end-user data trust. 

    Humans have 204 bones and 360 joints that work together following two basic methods of movement. Understanding how and why the body moves is critical to creating effective tools. The connections between the nervous system, the musculoskeletal system, and our world can be used to effectively introduce new tools that make life easier and more comfortable for the community.

    During this session, we'll discuss how a holistic approach to patient care led to the evolution of a tool to monitor joint motion and how data acquisition impacts our ability to move comfortably. 

    Attendees will: 

    • Learn about the DO's preventive, "whole person" approach to illness and how mind-body-spirit considerations are important considerations during treatment.
    • Discover how normal humans work from a biomechanical perspective, and 
    • Understanding how the connection between human behavior, the nervous system, and the musculoskeletal system led to an innovative health care solution. 
    Section11:45 - 12:00 | BreakDigital public health



    Section
    Anchor
    Session6
    Session6
    12:00 - 12:45 |

    Digital Public Health at the

    scale

    Scale of

    government: little nudges result in big usability ripples for the public  

    Government: Little Nudges Result in Big Usability Ripples for the Public

    Moderator: 

    Mathais Amy Behrens  ,

    and Melissa Eggleston

    Panel Discussion 

    Rob Fay with Tantus Technologies will moderate

    Mathias Rechtzigel with Digital Service at the Centers for Medicare & Medicaid Services (CMS) will be joined by several members of his team for a panel discussion on

    examples of bad design and how empathy-driven design can build trust in government products and services. 

    their work related to cross-agency Behavioral Health initiatives within CMS.

    Areas of interest: government, policy, strategy, technology and user experience

    Session Materials:

    Recording - November 8, 2022

    Zoom Transcript

    Slides: WUD2022_Rechtzigel_Ali_Eggleston.pdf


    Expand
    titleMore About This Session

    According to Pew Research, public trust in the government nears record lows and the federal government has recognized the need to improve the way it serves its citizens. One response has been through the publication of OMB Circular A-11 Section 280, which guides how all agencies should prioritize managing the customer experience and improving service delivery. 

    Dark patterns are designs (digital or non-digital) that erode trust by intentionally or unintentionally tricking people into doing something they don't intend, want, or need. These mistakes usually cost people money and always cost them time. The purpose of this panel is not to discuss ways that the government has failed the public. Instead, the goal is to focus on examples of bad design most often seen in the commercial space and how we might respond to these examples to rebuild the public's trust in government solutions. 

    Attendees will: 

    • Hear diverse perspectives and ideas from a panel of design professionals, 
    • Have an opportunity to learn from the mistakes of others, and 
    • Understand how to leverage principles taken from lousy design to inform ideas for rebuilding trust by improving the products and services we deliver to the public.    

    This panel will include four designers from Digital Service at CMS, an organization that supports over 181 million people living in America in getting the health care (and insurance) they need. Ensuring that the design of our social safety nets include Human-Centered Design (HCD) at their core, this often means doing small but meaningful things that set up later work to be more equitable and sustainable. 

    Join us as we discuss approaching government public health projects as a Digital Service team, working on cross-agency initiatives that increase access to mental health and/or substance use disorder treatment, advocating for HCD and trauma-informed user research with our partners, and creating the capacity within the government to include those with disabilities in our research.   

    Attendees will: 

    • Learn about the team's usability work within the behavioral health space, and 
    • Hear about the panelists' experiences working within the government and supporting cross-agency and countrywide initiatives.
    Section12:45 - 1:00 | Break





    Section

    Anchor
    Session7
    Session7

    1:00 - 1:30 |

    Plain Talk: Do People Get What

    We’re

    We're Saying?

    Presenters: Rick Allen 

    Presentation 

    Learn how to effectively communicate health information to diverse audiences using plain language

    Areas of interest: product and user experience

    Session Materials:

    Recording - November 8, 2022

    Zoom Transcript

    Slides: WUD2022_Allen.pdf


    Expand
    titleMore About This Session

    Communication is hard. Communicating health information to diverse audiences with low health literacy is particularly hard—and has high stakes. 
    Plain language makes information easy to find, use, and understand for everyone—and makes healthcare systems more effective because patients understand what they need to do to manage their health. So, the question we must ask ourselves is, "Do people get what we're saying?" 

    Attendees will learn: 

    • The importance of knowing their audience well enough to communicate effectively, 
    • How to create content that is easy to scan, read, and understand, and
    • How to use words that are meaningful to their audience. 




    Section

    1:30 - 1:45 | Break

    Section

    Anchor
    Session8
    Session8

    1:45 - 2:15 |

    Afternoon Plenary Session: KindnessRX

    Campaign

    : A Novel Community Gratitude-Based Approach to Increasing COVID-19 Vaccination Rates and Improving

    Culture 

    Culture

    Presenter: Crystal Morse 

    Afternoon Plenary Session 

    This session will include a practical review of data visualization in a public health planning, decision-making, and policy-making context while focusing on fairness, equity, and measuring the efficacy of programs over time.  AnchorSession9Session92:30 - 3:15 |

    Join us to learn how the KindnessRX campaign generated a positive culture change and increased COVID-19 vaccination rates.

    Areas of interest: leadership, policy and strategy

    Session Materials:

    Recording - November 8, 2022

    Zoom Transcript

    Slides: WUD2022_Morse.pdf


    Expand
    titleMore About This Session

    This session will include a practical review of data visualization in a public health planning, decision-making, and policy-making context while focusing on fairness, equity, and measuring the efficacy of programs over time. Includes examples of nuanced and small-seeming problems in data visualization and the large problems they can create downstream. The discussion will consist of specific techniques for governance, independent review, and ongoing quality improvement. 

    Attendees will: 

    • Increase their ability to spot ethical issues in data visualizations and review practical examples to correct them or mitigate the harmful impacts - both at a micro-level (visualization by visualization) or macro-level (project or project), 
    • Understand what to look for on their projects and how to make corrections, and 
    • Data Scientists and Analysts will walk away with new tricks or techniques related to data visualization of very complex datasets or machine-learning models.   
    Section

    2:15 - 2:30 | Break

    Section

    The KindnessRX campaign studied the power of human kindness to combat caregiver burnout and increase COVID-19 vaccination uptake.  Highlighting those who made an impact within their organization, the campaign took aim at a softer approach towards vaccination promotion, avoiding words such as “mandatory” and “required.” Rather, the campaign focused on gratitude, kindness and taking care of one another. Comments and feedback proved that human kindness generated a positive culture change, expressing gratitude and kindness that helped healthcare workers build personal connections while promoting safety and workforce engagement.

    Attendees will learn how:

    • The power of human kindness outweighs monetary benefit, and
    • The KindnessRX campaign helped increase COVID-19 vaccination rates.




    Section

    Anchor
    Session9
    Session9

    Continual User Participation in Human-Centered Research and Design

    Presenters: Shelagh Cully, Mana Hayashi and Hyorim Park

    Case Study 

    Learn how content strategy and tools contributed to building trust within a digital experience for The Center for Medicaid and CHIP Services (CMCS)

    This case study will present two custom designed and developed Centers for Medicare and Medicaid Services (CMS) products, and highlight the importance of incorporating human-centered research and design throughout the product development lifecycle.  

    Areas of interest: design, product and research

    Session Materials:

    Recording - November 8, 2022

    Zoom Transcript

    Slides: WUD2022_Cully_Hayashi_Park.pdf


    Expand
    titleMore About This Session

    What happens when you have a Human-Centered Design (HCD) content strategist on your agile team? Great content things, of course! This presentation tells the tale of how a pair of HCD content strategists joined an existing CMCS agile team to round out the HCD capabilities and work on a new feature.  

    HCD content strategy is all about ensuring that we speak with users in ways that make sense, provide the right message at the right time, and plan how to keep the conversation going after the release.  

    How did we build trust within the experience? HCD content strategy tools include content audits, facilitated content analysis exercises, content remediation plans, and more! And content design tools, including the messaging framework, UX writing, content testing, and more!  

    Join us to learn how these tools served as a foundation for building trust with customers through thoughtful, informed communication. 

    Attendees will: 

    • Understand how agile teams can benefit from the addition of an HCD content strategist and the use of content strategy and design tools, and 
    • Learn how these tools can serve as a foundation for trust with customers through thoughtful, informed communication. 

     

    Many of those who receive health coverage from CMS are some of the most socioeconomically vulnerable populations in the United States. Their right to high quality healthcare is heavily reliant on the ability of CMS and associated healthcare workers to provide effective support for its program beneficiaries and health providers. Ventera provides innovative solutions to continuously improve this support system by centering user feedback in its product development and improvement processes.

    Join us to learn about two custom designed and developed CMS products: HCQIS Access Roles and Profile (HARP) and Program Resource System (PRS 2.0). This case study highlights the importance of incorporating human-centered research and design throughout the entire lifecycle of product development. 

    Attendees will understand how: 

    • Continual user research with stakeholder/end-user participation in the product development lifecycle leads to relevant and timely user experience (UX) design and increased user investment towards product success,
    • Flexibly shifting between having a leadership mindset and a team player mindset in a cross-functional team is key, and
    • From creating a minimum viable product to adding value to an MVP, the focus of UX research often changes, but the human-centered approach does not end when each project milestone is reached.
    Section3:15 - 3:30 | Break





    Section

    Anchor
    Session10
    Session10

    3:30 - 4:00 |

    Zero Trust

    Technology

    101

    Presenters: Karlene Stecchi  

    Presentation 

    Learn how content strategy and tools contributed to building trust within a digital experience for The Center for Medicaid and CHIP Services (CMCS)

    Karlene Stecchi from Tantus Technologies will explore Zero Trust compliance and its potential implications for customer experience in health care settings

    Areas of interest

    : compliance, government, policy and technology

    Session Materials:

    Recording - November 8, 2022

    Zoom Transcript

    Slides: WUD2022_Stecchi.pdf


    Expand
    titleMore About This Session

    What happens when you have a Human-Centered Design (HCD) content strategist on your agile team? Great content things, of course! This presentation tells the tale of how a pair of HCD content strategists joined an existing CMCS agile team to round out the HCD capabilities and work on a new feature.  

    HCD content strategy is all about ensuring that we speak with users in ways that make sense, provide the right message at the right time, and plan how to keep the conversation going after the release.  

    How did we build trust within the experience? HCD content strategy tools include content audits, facilitated content analysis exercises, content remediation plans, and more! And content design tools, including the messaging framework, UX writing, content testing, and more!  

    Join us to learn how these tools served as a foundation for building trust with customers through thoughtful, informed communication. 

    Attendees will: 

    • Understand how agile teams can benefit from the addition of an HCD content strategist and the use of content strategy and design tools, and 
    • Learn how these tools can serve as a foundation for trust with customers through thoughtful, informed communication. 

     

    Section

    4:00 | Closing Remarks

    Tuesday, November 8, 2022                         |

    REGISTER                                     |

    Executive Order 14028 requires federal civilian agencies to establish plans to drive the adoption of Zero Trust Architecture. But what is Zero Trust and what does it mean to be fully compliant? This session will explore what Zero Trust really means and its potential implications for customer experience in health care settings. 

    Attendees will learn about: 

    • Zero Trust compliance, and 
    • The potential implications for customer experience in health care settings.  







    Contact

    If you want to learn more about the Human-Centered Design Center of Excellence (HCD CoE), please contact us today.

    For the QualityNet Community:

    Visit our HCD Confluence Site  -or- our QualityNet Slack channels #hcd-share, #hcd-wud

    For all other visitors, please feel free to email us at: HCD@cms.hhs.gov 

    Open House Format: 8:30 am – 4 pm ET


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