Human-Centered Design

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Healthcare Supply Chain Shortages?


2023 | Aug 2



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Creative Sprinting


Relay Race, with runner's hand bassing baton to another runner

2023 | Jul 19



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What is an Empathy Map to a Persona?


Empathy Map

2023 | Jul 14



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Personas, Customer Segmentation and Target Groups – How do they work together?

Hand drawing red circle around 4 figures

2023 | Jul 07



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User Personas Need to Evolve


2023 | Jun 29



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Generating AI Personas – Competitive Analysis


Face becoming more pixelated towards the edges of the image

2023 | Jun 27



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Rapid Corporate Buy-Up of Primary Care Practices


CVS Health and Amazon Oner Medical logos

2023 | Jun 16



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Continuously improve your website by using customer feedback and web analytics: An IRS case study

Data animation on a computer screen displaying a funnel with various data points

2023 | Jun 14



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2023 Government UX Summit


2023 | Jun 09


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