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1) There is a difference between design thinking and human-centered design.  

While design thinking and human-centered design (HCD) value user empathy, design thinking is better for creating new products or features, while HCD aids with product iteration.

2) Human-Centered Design factors in feasibility and viability. 

While human-centered design is a process to incorporate user needs and feedback throughout the development process, design thinking combines user needs with the feasibility and viability of creating the product to those specs.

3) Design thinking should look the same for each project.  

When using design thinking, be aware that the process will look the same for every project. Design thinking is a static process.

4) Assumptions play a factor in all your product decisions

Whether you’re trying to achieve product-market fit for a new product or determining what changes to make to an existing product, you're going to assume something.

5) Partnerships increases confusion

Partnerships can create confusion and risk to product teams. Some of the diverse ideas may impact decision-making.

Find the answers at the bottom of this page...