Blog

Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

Personas -> Journey Maps -> Service Blueprints



Excerpt

In Part 1 we defined customer Personas and in Part 2, stressed that a Journey Map reflects a specific Persona’s experience with an organization. To close out this series on service design, we will discuss what we do with this gained empathy for the customer experience.

...