ISG Playbook
APIs
Developing empathy is often one of the first steps in the design process and can continue to evolve throughout the HCD lifecycle. Empathy is to see the world through another’s eyes. In design terms, that can mean working to understand and discover the needs of people so the designers can design solutions for them. Yet, when dealing with data and the rigor of product development, it can be easy to forget that we are designing for people.
On Friday, August 27, the HCD Community of Practice hosted a panel discussion to explore empathy and product development. Why is empathy a potent tool for developing products and services? How might we leverage empathy to drive creativity and improve customer experience?
Senior Design Strategist Brian Flaherty from Tantus Technologies and PM3 moderated a discussion with:
- HCD Research & Design Lead and Product Strategist Bob Bethanis from Bellese and QMARS
- Experience Designer and Researcher Justin Garcia with Ventech Solutions and SNOW
- Human Centered Design Analyst Arthur Green with Ventech Solutions and SNOW
- Design Researcher Meghan Nichols from Ventera and ESS
- Experience Research Lead Kim Schulke from Flexion and EQRS
The panel explored a variety of themes, such as:
- The role of empathy in product development and customer experience,
- Developing shared empathy across a team, and
- Moving beyond checking a box to using empathy to drive creativity.
Every November, communities come together to celebrate how we can make the world easier for everyone. On Wednesday, November 10, ISG will host their 3rd annual program to explore this year’s theme, Design of Our Online World: Trust, Ethics, and Integrity.
With this theme, we seek to examine online products and design systems that are helping us to stay connected and to learn and grow during these transformational times. We also aim to address critical issues like dark patterns, ethical design, designing for trust, and designing for diversity, equity, and inclusion. We look forward to learning with you through presentations, panel discussions, and activities throughout the day.
Look for more information in the future. If you are interested in contributing to the program, please see our Call for Speakers.
Save the date: Wednesday, November 10, 2021.