Cupid Chan is a seasoned professional who is well-established in the industry. He is a Senior Fellow and an Adjunct Professor at the University of Maryland College Park. His journey started as one of the key players in building world-class software. Besides holding various technical accreditations, his credential extends into business qualifications such as PMP, Lean Six Sigma, and SAFe Agilist. 

Cupid has been a consultant for years providing solutions to various Fortune 500 companies and Public Sector. In addition to being the Board of Directors and Technical Steering Committee (TSC) in Linux Foundation ODPi, he is the Chairperson of BI & AI committee of LF AI and Data. Through these roles, he regularly publishes best practices and industry standards whitepapers with other industry leaders, including topics like Data Science Notebook Guidelines, “BI”g Data – How Business Intelligence and Big Data come along? and BI Endgame – When AI meets BI.  
 
He was also the Chairperson of Architecture and Co-Chair of Logical Data Model for The Mortgage Industry Standards Maintenance Organization (MISMO), responsible for managing engineering disciplines, providing overall technical direction, and supporting all MISMO Products for the mortgage industry. 

Coming Soon

Rob Fay is a design leader, shaping products and services (and companies) through the lens of systems and design thinking. He implements strategies to help organizations adopt a customer-first mindset. He takes the time to understand user (UX), customer (CX), and employee (EX) experience needs and goals so he can design intuitive and satisfying solutions, no matter how hard it is. For over 20 years, Mr. Fay has held various IT roles, ranging from providing help desk support to building and leading UX research and design teams. Early in his career, a spark lit his passion for advocating for the customer experience when he realized many solutions he supported lacked adequate customer input and feedback. As a result, some of these solutions, quite simply, missed the mark. 

Currently, Rob works for Tantus Technologies, supporting their Portfolio, Program, and Project Management (PM3) contract with CCSQ's Information Systems Group (ISG). In this role, he leads CCSQ's HCD Center of Excellence, partnering with stakeholders throughout the enterprise to ensure that CMS products, services, and even policies reflect the voice of the customer. Rob has also worked with other federal government clients including the National Institutes of Health (NIH) and the US Patent & Trademark Office (USPTO), and commercial clients in the human capital and educational technology industries.  

In addition to his teaching, counseling, and information management background, Mr. Fay holds design thinking, agile, and customer experience certifications and stays current with cutting-edge continuous improvement methodologies. 

Roni has worked for CMS for over ten years. She began her CMS career as the project manager for the Quality Improvement Program (QIO). In that role, she led the User Experience Research for the development of the DARRT tool (a tool used by QIOs to track their contract deliverables). Before her current role, Roni was the Deputy Director of the Division of Service and Infrastructure Fulfillment (DSIF). 

Fan Huang is a UX designer, researcher, and consultant with over 5 years of experience working with government agencies, start-ups, and non-profit organizations. Fan’s journey as a UX professional began with a keen interest in how people interacted with the American healthcare system through programs such as Medicare and Medicaid. Throughout his career, Fan has worked extensively with federal agencies to adopt more user-centered approaches for implementing policy at all levels of government. He brings deep knowledge and expertise in constructing end-to-end user experiences for enterprise software and establishing operational processes and tools that bridge the gap between uncovering user problems and empowering government customers to take action. Currently, Fan is a Senior Researcher at Ad Hoc, where he conducts quantitative research on how users interact with web applications managed by federal government agencies and disseminate findings in the form of product artifacts, such as user personas, service blueprints, data visualization diagrams, and journey maps. 

Lesley has over 15 years of experience in human-centered design, user research, and service design. She has worked in the government domain for over ten years and in government healthcare (Centers for Medicare and Medicaid/CMS) for the last four years. Lesley currently leads the human-centered design team for the Hospital Quality Reporting (HQR) program in CMS/CCSQ. She previously led the research and design team modernizing the institutional claim pricing system in CMS’ Office of Information Technology. Lesley is a Nielsen-Norman Group certified User Experience Manager and has a graduate certificate in information design from the University of Baltimore. She is a founder and co-organizer of the Baltimore UX Meetup, a regional user experience community of practice and mentorship group. 

Chelsea works to advance a customer-centric culture across CCSQ's Information Systems Group (ISG) as a design strategist for the Human-Centered Design Center of Excellence (HCD CoE). In her career, Chelsea has leveraged data-driven methods to deliver digital strategies and customer experiences for over 20 large-scale products in the fields of healthcare, policy research, and science. In partnership with Johns Hopkins Medicine, she developed a digital library for the world’s leading medical researchers to provide timely health guidelines to the public. She’s collaborated with Mathematica Policy Research to improve access to up-to-date policy insights to better inform legislation that impacts U.S. citizens. During her time at National Geographic, she led strategic user research for many science- and education-based digital experiences, of which 7 won Webby awards. In 2016, Chelsea earned her Master of Science in Human-Centered Computing from the University of Maryland, where she studied as a Computing Research Association scholar. She thrives in the space where creativity, critical thinking, and human-centered design meet. 

Suzanne Martin-Devroye has been at CMS 11.5 years and is currently serving as the Director of the Customer-Focused Research Group in the Office of Burden Reduction & Health Informatics. She and her team are responsible for leading Human-Centered Design (HCD) and other customer-focused research to ensure customer perspective is understood and accounted for in CMS’ burden reduction, national standards, and interoperability activities. Previously, Suzanne served as a technical advisor and human-centered design lead to the Office of the Administrator leading and supporting CMS's Patients over Paperwork Initiative and as a Certified Enterprise Architect in the Enterprise Architecture & Data Group in the Office of Information Technology. Prior to CMS, Suzanne worked at the Johns Hopkins University School of Medicine as an Assistant Director of Compliance. Prior to Hopkins, Suzanne worked at Duke University as a Senior Compliance Analyst, and Ernst & Young as a Senior Healthcare Consultant. Suzanne has 20 years of healthcare compliance experience focusing on helping clinicians design tools to make documenting their services easier to meet federal guidelines. 

Edward has over 20 years’ experience as a software developer, enterprise architect, and technology executive – and currently drives special projects in ManTech International’s health division. He focuses on systems of systems engineering (SoSE) practices, human factors engineering, and approaches that bring together clinical, design, engineering, and operational resources to solve multi-disciplinary problems.   

Edward served as the Chief Information Officer and lead architect for an ambitious integrated delivery system (IDS) effort in Austin, Texas, to bring together primary care clinics, a hospital system, and a startup non-profit health plan, dozens of community service providers, and the Dell Medical School. He also led the independent cloud-migration tiger team and performance testing team for CMS’s Healthcare.gov program and stood up a proof-of-concept for synthetic data creation for large-scale traffic simulation. Edward recently joined a project for the Veteran Administration’s Office of Technical Integration as the lead architect guiding a group of subject matter experts focused on measuring and improving large-scale system interoperability. 

Although stationary (in Denver, Colorado) right now – Edward and his family once dispensed with all possessions that did not fit in an Airstream trailer and a pickup truck – and spent over two years traveling the country while working on technology projects (mostly) full-time. 

Darryl Marshall, PSM, is Director of Consulting for eSimplicity and SAFe Agile Scrum Master for the CPI Advanced Analytics Advisory contract.  He has both engineered and led predictive and operational data modeling engagements in the Federal Civilian sector since 2011, beginning with the nationally implemented Quick Disability Determination (QDD) and Compassionate Allowance (CAL) modeling engagements for the Social Security Administration.   

For the past four years, Darryl led model development and cloud modernization of the CMS Risk Adjustment Suite of Systems (RASS) for the Medicare Plan Payments Group.  In this capacity, he worked hand-in-hand with CMS data owners, maintainers, and analysts to gain a ground-level understanding of the Medicare Part C provider claims and payments pipeline as CMS modernizes to a cloud-based infrastructure.  Darryl's CMS data experience includes the IDR, CME/BIC, HPMS, FERAS, EDFES, EDPS, RAPS, and EDRA data repositories. 

Danita

Keith McFarland Julie is the Sr. V.P. and Chief Innovations Officer of eSimplicity LLC. Living happily in his R.V. with his wife and three kids and driving criss-cross around the country. Keith is one of those unique technical and collaborative individuals with direct leadership experience, including product management, development, delivery, and customer experience. Keith is responsible for delivery and customer satisfaction across eSimplicity programs.

As a creative inventor of multiple patents and recipient of multiple awards from his many clients, Keith has spent his career delivering secure global architecture solutions. Keith leads numerous delivery teams, including agile teams at the Centers for Medicaid and Medicare (CMS), where he has consulted as the Enterprise (Chief) Architect since 2013. As a passionate technologist and trendsetter, he believes that systems are most successful when focused on the customer experience. 

all about how the experiences we build communicate with those who use them. With a background in journalism and marketing writing, she became interested in user experience. She spent several years as a UX Content Strategist in the financial services industry before moving into the government space. She's been working within CMS for over a year as a member of the Content Support Center, supporting a variety of product releases and Medicaid.gov projects within the Centers for Medicaid and CHIP Services (CMCS).