We all know what an interview is, but how is it defined in the terms of the user experience? A user interview, in particular, is a method of gaining information by asking questions directly relate to your objectives concerning the user's experience with your product/service. It should be conducted by two people, one person to interview and the other to take notes.
“Ask and ye shall receive”. The best way to find out what a user is thinking, is to ask them. Interviews are a great way to understand the user’s thought process, as well as their behaviors, motivations and values. It also can be vital in helping garner information from a user that they might not even know they possess. This information, in turn, helps you to modify the product/service to best assist the user in achieving their desired goal.
There are three equally important components of an interview: preparing for the interview, conducting the interview and the analyzing what you learned from the interview.