What you don’t know, CAN hurt you. Usability Testing is the process through which you test whether or not your users can, well… use your product/service. This method allows you to test ease of use, ease of adaptability and if users can quickly recover from errors. Being unaware if there are issues in these areas can cost you time and resources. However, having this knowledge empowers you to make adjustments to circumvent issues later on.
Knowledge is Power. Knowing what your user loves about your product or what they struggle with will guide you in how to improve your product/service. This knowledge allows you to identify and circumvent potential pain points early on, so that you can create better products/services, improve customer satisfaction and reduce costs to your organization.
The key to Usability Testing is observation. A test can be done either in person or remotely. However an in-person session is preferable as it allows for direct questioning of the user. The steps to a successful in-person Usability Testing Session are as follows: