A Persona is a fictitious chcing a segment of real-world people impacted by your product, service or policy. It is based on information gathered via research, both qualitative and quantitative. A persona relays an individual’s needs and goals, defining the crux of who they are. The HCD CoE offers QualityNet (QNet) enterprise personas for teams to leverage so they can make informed decisions that impact their target customers.
HCD is a creative approach to problem solving via a repeatable process. Think of these methods as a guide for your HCD journey, ensuring you are putting people first when solving difficult business problems.
What is the HCD CoE team reading? Get more information about the following resources:
- Useful Links
View short videos to learn about the methods used at each phase of the Human-Centered Design process as well as an introduction to design thinking.