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What is Card Sorting?

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Card-Sorting is a method that has users organizing information on small cards into logical groups.  This provides insights for the researchers as to what information your users associate as naturally belonging together in a group.

These activities are easy and cheap to run, quick to process and provide good insights about how users expect information to be grouped together.

Sometimes the results can be so varied that no pattern emerges, analyzing complex info can be time consuming, and doesn’t always take the users end goal of visiting the website into account.

Experienceux.co.uk summarizes Card Sorting as

“ a quick, simple and inexpensive way to gather insights about your users and their thoughts on groupings, categories etc. This method works well at the beginning of projects if you are working on a redesign of a site and as a way of added new content to a site, but will not give you all the answers that you are looking for. However, when using card sorting along with other UX methods such as usability testing it can help you to find out some useful insights about users to get new projects up and running.”

 

“A place for everything and everything in its place”. Few things are as frustrating as not being able to find something when you need it. We’ve all experienced that on some level, whether it’s the tool you need in a hardware store or the form you need on a website. Card-sorting allows your customers to “place” items where they would expect to find them. It is a method that allows participants to organize the items you provide them into the categories and labels that makes sense to them.


Why Use Card Sorting?

Allowing the customer to tell you how they view categorize and label content via this inexpensive method gives you a unique perspective into how they think. It empowers the user to have input in their experience and even suggest categorizations you might not have otherwise considered. Most importantly, it provides you with a solid path for restructuring content that is easy to navigate. This ultimately will create a pleasant and constructive experience for your user as they interact with your website or business.


How to Card-Sort:

Card-Sorting is just as it sounds… sorting cards. The steps involved are as follows:

  1. Write down all the elements that you wish to organize onto cards. Please limit your elements to one per card.
  2. Gather your participants. It can be a small or large group.
  3. Ask participants to sort the cards into groups that make sense to them.
  4. Allow them to create a new group, if they desire.
  5. Analyze the information and restructure accordingly.


For more information:

https://www.experienceux.co.uk/faqs/what-is-card-sorting/

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