Incorporating Web Analytics into Your Design Practice
Web analytics is the collection, reporting, and analysis of website data (usability.gov). This data can be used to measure the progress of organizational goals, and in turn, drive strategy and improve user experience. And yet, accurate, actionable, and data-rich web analytics can often seem out of reach or overwhelming with possibilities.
Join us for a discussion with guest speaker Tim Lowden, Manager of the Digital Analytics Program (DAP) at the U.S. General Services Administration (GSA), on user-centered design and web analytics. This session will focus on how web analytics metrics, dimensions, reports, and configurations can assist you with user-centered design.
Tim will also detail the DAP structure and benefits, which offers aggregated web analytics across 6,000 federal government sites. See analytics.usa.gov and digital.gov/guides/dap for more information.
Register today to join the discussion and collaborate with a community of professionals. Attend via Zoom.
Eventbrite for registration: https://www.eventbrite.com/e/incorporating-web-analytics-into-your-design-practice-tickets-135864072097