Join us for the HCQIS Human-Centered Design Community of Practice Event on August 28th!
Tree testing is a research method that allows you to understand how people navigate and discover information with a website or app. It sounds simple, but you can learn a lot by presenting a text-only version of the hierarchy of a website and asking people where they expect to find a piece of content.
Tree testing includes plugging in existing information architecture to make iterative improvements to a live experience, and even answering critical questions before creating a prototype:
- Do the naming conventions make sense?
- Is content grouped logically?
- Can people quickly find what they need? If not, what is blocking them?
- What are the most common paths taken to complete critical tasks?
Join the HCD Community of Practice on Friday, August 28, at 1 PM with Senior UX Researcher Mike Eng from HQR, who will share a recent tree testing study and findings.
Following a presentation, HQR team members Lead User Researcher Ian Lowrie and Content Strategist Stephanie Warren will join Mike on a panel. Senior Design Strategist Chelsea Hunt, from the HCD Center of Excellence, will participate as the moderator to discuss:
- How the study informed future information architecture and reporting infrastructure decisions
- The broader navigation approach for HQR
- Background on how they completed the test, including communication and recruitment conversion
Register now to join the conversation and collaborate with a community of professionals.